If They Come, You Should Build It

SAYge Real Female Founders is a weekly support network for female business owners on the rollercoaster journey.

Meet Eliza Blank

When everything feels urgent, how do you decide what actually matters? This week, we sit down with Eliza Blank, founder of The Sill, who turned an unconventional crowdfunded idea into a multimillion-dollar, category-defining business. But before that success, she needed validation along the way—first from partners, then from customers. Ultimately she became deeply grounded in the validation of her unwavering mission. This pushed her forward, from hauling plants up and down six flights of stairs to scaling a business through a multitude of challenges to come. What she learned along the way was that prioritization—knowing what to focus on —was the real key to building something lasting. Hear Eliza’s incredible founder journey and the invaluable wisdom she shares. Then dive into our discussion on how external approval can be a motivator, but true confidence comes from knowing your vision is worth pursuing and showing up every day to make it happen.

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